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 Issues We CoverWho We ReachHow We Can Help YouRates
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Reaching RNs...
The American Nurses Association has a reputation of excellence
in nursing. The American Nurse has a reputation of excellence
in publishing. Reserve ad space or let TAN's staff help
you plan your media year today!
The American Nurse is the award-winning
news magazine of the American Nurses Association (ANA). As the worlds
largest full-service nursing organization, ANA is a powerful lobbying
entity that actually makes and shapes the news that it reports. |
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ANA is a staunch supporter of nurses rights and health care regulation and is a membership entity working to uplift the profession nationally. Our experienced
journalists provide compelling editorial, provocative articles and up-to-date
news and information that nurses need and want to know.
Many nursing publications report news on the myriad issues affecting
nurses. What makes The American Nurse stand out above the rest is that
the American Nurses Association is a key advocate in the issues that impact
the everyday lives of nurses and has an insiders view of policies, regulations,
legislation and national trends that affect nurses and their patients:
TAN covers
these issues with compelling, cutting-edge and award-winning editorial.
| Nursing Ethics | Staffing Issues |
| Patient Safety | Workplace Safety |
| Workplace Advocacy | Nursing Competence |
| Political Affairs | Health Care Policy |
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Here's a snapshot of The
American Nurse reader:
- Employment: 90% have a full-time job
- Education: 29% have a bachelors degree
40% have a masters degree 11% have a doctorate degree
- Salary: 77% have a household income of $60,000 or more
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Our readers represent buying power and influence:
- 69% of our readers recommend OTC or prescription drugs at least twice
a month to friends and relatives.
- 64% purchase, or influence the purchase of medical products.
- 55% readers recommend products to patients.
- Due to changes in several states laws, a growing number of advanced
practice readers have prescriptive authority in most states.
THE AMERICAN NURSE'S audience is loyal -
readers drive bonus circulation.
- 57% of readers keep or pass on TAN after reading it - many pass it
on, raising circulation
- 93% of readers believe that TAN keeps them in touch with the nursing
profession and is relevant to their issues
- 77% of readers typically spend over 15 minutes reading TAN; 43% spend
30 minutes or more
- 82% of readers cite TAN a valuable benefit of ANA membership.
THE AMERICAN
NURSE'S readers cover a broad spectrum in the nursing arena.
In these settings are found the
quality, professional nurses that make up ANA's
membership.
| Hospitals |
Colleges/Universities |
Ambulatory Care/
Outpatient Centers |
Community/Public
Health |
| Federal Agencies |
Long-term Care Facilities |
| Non-profit,
Volunteer, etc. |
The American
Nurse will Help You Unlock Your Product's Potential. Here's How:
1. Build a great image of your product - make it
prestigious
to the target
market
2. Enhance product sales - generate leads and make direct
sales
3. Position your product as the best in the market -showcase and
show
off
your product to
nurses
4. Promote your new product and special product offerings
- do a tie-in with an awareness month, insert a coupon or a business
reply card, etc.
5. Attract a new, untapped market - find those
hard-to-reach customers
 Request a Call Back for more info on how we can help you
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The American Nurse
