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ANA Media Planner: Advertising Rates/Product Rate Card

Media Kit Cover Ad Rates
Premium Positions
Mechanical Requirements
2007 Production Schedule

To advertise in The American Nurse, contact the
advertising coordinator at 301-628-5210 or Request a Call Back.

Advertising Rates/Product Rate Card

Ad Size1x3x6x
Full Page $5485 $5065 $4795
2/3 Page (Mini Page) $3510 $3335 $3250
1/2 Page (Horizontal) $3250 $3180 $3120
1/2 Page (Vertical) $3250 $3180 $3120
1/4 Page (Vertical) $1910 $1795 $1690
1/8 Page (Horizontal) $985 $900 $845

15% commission on gross costs to accredited agencies. No commission on classified ads or production costs.

Color:
2 color matched: $945
4 color: $1260

Premium Positions:
Covers 2 &4: 20% premium of earned black and white rate
Cover 3 & Page 1: 10% premium of earned black and white rate

Mechanical Requirements

Space Width x Height
Full Page (with 1/4" bleed) 11-1/4" x 12-3/4"
Full Page (no bleed) 10" x 11-1/2"
2/3 Page (Mini Page) 6" x 10-3/4"
1/2 Page (Horizontal)9-1/4" x 5-1/4"
1/2 Page (Vertical)4-1/2" x 10-3/4"
1/4 Page (Vertical)4-1/2" x 5-1/4"
1/8 Page (Horizontal)4-1/2" x 2-1/2"

Preferred format: Electronic art in Macintosh Quark XPress format is preferred with all graphics and fonts included. Other formats accepted: PDF, EPS, TIFF, JPG and BMP. All other ads will be returned if not in the proper format. Color ads require color proofs.

Halftone screens: Black & white: 85-100 line; 4-color 100-133 line.

Inserts: May be blown in, tipped in or stitched in at an additional cost. Call (301) 628-5210 for details and prices.

Issue Dates: The American Nurse is published six times a year, mailed the first week of the 2nd month (the Jan/Feb issue is mailed the first week of Feb), periodicals-class mail. It is also posted on the NursingWorld web site.

The American Nurse 2007 Production Schedule

Issue Ad Deadline
January/February January 2
March/April March 6
May/June April 27
July/August June 29
September/October September 6
November/December November 8

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