FOR IMMEDIATE RELEASE/December 11, 1996 CONTACT: Sara Foer [202-651-7023] ANA Wins Top Honors For New Customer Service ProgramsWashington, DC -- The American Nurses Association (ANA) recently garnered two nationwide honors for its exemplary customer service initiatives. Early this week, ANA learned that one of its most expansive customer service programs--the Nursing World web site--received the highest ranking among association sites on the World Wide Web by a panel of industry reviewers. The review was compiled as a prelude to this week's American Society of Association Executives (ASAE) Management and Technology Conference. Late last month, ANA's Customer Care Center was recognized by the national newsletter, The Customer Communicator , for its efforts during National Customer Service Week, October 7-11.Like many associations, ANA has long recognized the value of excellent customer service. Although both honored programs are still young, they are rooted in ANA's commitment to serving its members and the general public. "ANA has made it a priority to be accessible, relevant, and invaluable to our profession, the public policy makers, the industry, the media, and our patients," said ANA Executive Director Geri Marullo, MSN, RN. "These awards are a testament to our commitment to meeting the changing needs of our diverse constituencies." In the association web site ranking, ANA's Nursing World site ranked first among the association web pages entered, achieving a score of 4.68 out of a possible 5. In evaluation summary, the review panel noted, "The site is very rich in content. The home page graphics convey a strong visual concept and depict an active and dynamic world." Nursing World was officially inaugurated at ANA's Centennial Convention in Washington, DC in June. Some of the highlights on Nursing World include background and history on ANA, membership information, ANA publications and press releases, legislative and lobbying updates, and product information. In addition, ANA's subsidiary, the American Nurses Credentialing Center (ANCC), offers information about the certification process, including program areas and registration instructions for the exams. Nursing World is located at http://www.nursingworld.org ANA's Customer Care Center received first place in The Customer Communicator 's Customer Service Week contest. ANA competed with more than 200 entrants who described their organization's efforts to raise awareness and enthusiasm during National Customer Service Week. The entrants were judged on originality, style, and the activities which took place during the week. Acknowledging the importance of offering high quality customer service to members and non-members alike and seeking to respond to a high volume of requests and inquiries, ANA created the Customer Care Center in January, 1996. The Center is staffed by eight customer service representatives who handle upwards of 18,000 calls per month from nurses and the general public requesting information about key issues in nursing and in health care.
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